Digital Marketing Pro: AI-Powered Mastery

DIGITAL MARKETING IS GROWING IOX

Unlocking Your Digital Potential

Your Instructor

VIKRANT NARESH

Founder of InsightsCool

Former Head Of Performance Marketing,
Ex-GroupM, Ex-FableStreet, Ex-Greenhonchos

Generated over ₹70 Cr in revenue for D2C brands. Expertise in developing and executing high-performing digital marketing campaigns across various channels. Proven ability to scale businesses from zero to hundred efficiently.

Digital Marketing Course For Transforming Your Career

Insight School offers a comprehensive digital marketing course designed to boost your career. Learn essential skills like SEO!

Flexible

Offline Learning : Weekends & Weekdays Batches

Our Offline Learning program provides flexible Weekends and Weekdays batches, ensuring you can learn at your own pace. With an accredited certificate and hands-on practical exposure, you gain real-world skills. The self-paced learning option, along with graded quizzes and constructive feedback, enhances your learning journey.

Flexible

Online Learning - Weekends & Weekdays Batches - Late Night & Early Morning Batches

Digital Marketing Pro: | AI-Powered Mastery
Duration : Three Month

Foundations of Digital Marketing & AI-Powered Strategy
Months One

Features:

Real-Life Campaign Execution: Develop & execute campaigns for real brands.
Campaign Optimization & Scaling: Master techniques to maximize ROI.
Media Planning & Strategy Development: Learn to create effective media plans.
Data-Driven Decision Making: Analyze data and optimize campaigns based on insights.
Assured Placement Support & Industry-Expert Mentorship.

Week 1: Introduction to Digital Marketing & AI Integration

Understanding Digital Marketing (Organic & Paid)
AI’s Role in Digital Marketing – How AI is Changing the Industry
Key AI Tools for Digital Marketing (ChatGPT, Jasper, Copy.ai, AdCreative.ai)
Data-Driven Marketing & AI-powered Market Research

Week 2: Website Optimization, SEO & Landing Pages with AI

Website Building & Optimization (WordPress, Webflow, Shopify)
AI-Powered SEO (SurferSEO, Clearscope, Frase.io)
Landing Page Design & A/B Testing Using AI
Heatmaps & AI-Driven User Behavior Analytics

Week 3: Paid Advertising Fundamentals (Google & Meta Ads)

Introduction to Performance Marketing (Google, Meta, LinkedIn)
AI-Driven Keyword Research & Ad Copywriting
Campaign Setup & Structure – Google Search, Display, Performance Max
Smart Bidding & AI-Powered Audience Targeting

Week 4: AI-Driven Social Media & Content Creation

AI-Generated Content & Visuals (Canva AI, MidJourney, Runway ML)
AI for Social Media Scheduling & Engagement (Buffer, Hootsuite, Lately AI)
Understanding Platform Algorithms – Instagram, LinkedIn, Twitter
Automating Content Workflows with AI

Assured Placement Support & Industry-Expert Mentorship.

Performance Marketing & AI Automation
Month Two

Week 5: Advanced Google Ads & YouTube Advertising

Performance Max & AI-Based Ad Optimization
Google Shopping Ads & Smart Campaigns
YouTube Ads Strategy & AI Video Editing Tools (Synthesia, Pictory)
Video SEO & AI-Powered Content Analysis

Week 6: Meta Ads (Facebook & Instagram) & Retargeting

AI-Powered Meta Ads Targeting & Bidding Strategies
Dynamic Ad Creatives & Automated Rules
Retargeting & Upselling Strategies
AI-Based Conversion Tracking & Budget Scaling

Week 7: AI in Email Marketing & Automation

AI-Driven Email Copywriting & Personalization
Email List Segmentation & Automation (Klaviyo, Mailchimp)
AI Chatbots for Lead Nurturing (Drift, ManyChat)
Email Retargeting & AI-Powered Lead Scoring

Week 8: AI-Powered Analytics & Conversion Optimization

AI for Heatmap Analysis & Website UX Optimization
A/B Testing & Behavioral Data Analysis with AI
AI-Powered Personalization & Dynamic Content
Predictive Analytics for Customer Retention

Scaling, Growth Hacking & Career Development
Month Three

Week 9: Scaling Campaigns & AI for Funnel Optimization

AI in Media Buying & High-Budget Scaling
AI-Powered Performance Optimization for Ecommerce & B2B Lead Gen
AI for Customer Retention & Upselling
AI-Powered Funnel Automation & Predictive
Analysis

Week 10: Freelancing & Business Growth with AI

How to Start & Scale a Freelance Digital Marketing Business
Pricing Your Services & Getting International
Clients
AI-Powered Client Prospecting & Proposal Writing
Automating Client Reporting & Communication

Week 11: Resume Building & Job Readiness

AI for Resume Optimization & LinkedIn Branding
Cracking Digital Marketing Interviews with AI-powered Research
Mock Interviews & Job Strategy Sessions
AI-Powered Portfolio & Case Study Development

Week 12: Final Capstone Project & Placement Support

Running a Live AI-Powered Performance
Marketing Campaign
Managing Real Ad Budgets & Optimizing Campaigns
Performance Review, Certification & Placement Assistance
Career Guidance – Freelancing vs. Full-Time Roles

What You Will Gain?

In-Demand Skills : Acquire highly sought-after digital marketing skills, including performance marketing techniques, AI integration, and data-driven decision-making, making them highly employable in the competitive job market.

Real-World Experience : Gain invaluable real-world experience through hands-on projects, case studies, and the opportunity to work on live client accounts, preparing them for the challenges of a professional career in digital marketing.

Career Success: Receive comprehensive career guidance, including assured placement support, mentorship from industry experts, and networking opportunities, empowering them to achieve their career goals in the digital marketing field.

Why should you

Choose us?

We Will Shine Out Your Skills

Gain the confidence and skills to excel in performance marketing. Our program empowers you to stand out from the competition and achieve your career goals.

Our Hiring Partners (100+)